25 February 18
You might have recently been asked the question “do you want to Gift Aid that?” If you haven’t come across Gift Aid before then no doubt you had no idea how to respond. Gift Aid is actually a really useful tool for UK charities and one that you need to be aware of if…
15 February 18
What’s in a name? While Shakespeare might have felt that a rose by any other name would still have smelled as sweet, that’s not the case when it comes to online fundraising. In the fundraising world the name that you give to your campaign can have a big influence over its success, from the appeal…
05 February 18
The online world changes at a fast pace and the trends and ideas that affect digital in general are also filtering down into online fundraising. Whether you’re planning to create your own campaign in the near future, or curious about where the upcoming changes could be, here are 6 online fundraising trends to look out…
05 February 18
Facebook’s news feed algorithm is getting a dramatic new makeover for 2018. The motivation behind the changes is to prioritise “meaningful social interactions” and to focus on fostering a greater sense of community and wellbeing among Facebook users. This was all explained recently by head honcho Mark Zuckerberg. However, given that the result of these…
01 February 18
The EU General Data Protection Regulation (GDPR) is due to come into force in the UK on 25th May this year. It will have a wide-ranging impact on organisations collecting and/or handling the data of others, including those in the charity sector. For charities that are currently using digital as a way to grow…
23 January 18
Whatever your cause, online fundraising offers some fantastic opportunities to generate awareness and raise money. There are many different ways to use the online world as a platform to raise cash and lots of benefits to doing so. Online giving grows year on year. In fact, across all sectors it’s expanding by 13+% per year….
10 January 18
Online giving is now one of the most popular ways to support charitable causes. According to the Charitable Giving Report, online donations now make up roughly two thirds of total funds that are being raised. So, if this is your chosen method of fundraising then you are directing your energies to the right place. But…
05 January 18
Social media has a big part to play in successful online fundraising. And, with 2.07 billion monthly active users worldwide, Facebook is one of the social platforms with the most potential. If you’re looking to increase the reach – and the effectiveness – of your fundraising then Facebook provides a simple and cost effective way…
21 December 17
Fundraising is an essential source of income for charities but is also one of the biggest challenges that most non-profits face. You may have thousands of supporters out there waiting to donate but reaching them isn’t always that easy. No matter what your cause, there are three main fundraising challenges that most charities face. A…
19 December 17
Online giving presents a fantastic opportunity to raise money and awareness for a cause that you’re passionate about. It has become a very popular option, both for individual fundraisers, and for charities looking to reach out to a wide audience of potential supporters. An online fundraising platform has a key role to play in a…