Have you tried these methods within your fundraising campaign?
10 March 18
Perhaps one of the biggest challenges in online fundraising is the fact that many existing methods are tried and tested. On the one hand this can be useful data when it comes to working out what might be the best option for your fundraising campaign. On the other hand, it makes it difficult to ensure that your campaign stands out as something a little different. If you’re looking for some fresh inspiration for 2018 then these online fundraising methods might be worth investigating.
Including video in your campaigns
Video used to be a “nice to have” when it comes to online fundraising. However, it is increasingly becoming an essential component in campaign success. This is because video is such a popular way to digest content – according to some reports, within the next two years, video will be responsible for 80% of all internet traffic. So, if you’re looking for fresh inspiration for your fundraising campaign this year, working with video from the outset might be a good investment.
Changing the focus when it comes to emails
Traditionally, many charities have focused on email as a primary form of outreach with respect to connecting with potential supporters. However, in the light of recent changes to data protection regulations, as well as a fall in open rates for emails, it might be time to switch the focus. Instead, add emails into your strategy as a nurturing tool and one that you can use to convey interesting ideas and messages to cement relationships. This will be far more effective than purely requesting donations every time you email.
Look for a sponsor
This could be a local business or a digital organisation but sponsors can have a lot to offer the average online fundraising campaign. Sponsors can provide support in two ways: via cash donations in return for name placement or by making their products or services available to encourage supporters to donate.
A for-profit marketing strategy
Many charities and online fundraising campaigns take a pared back approach when it comes to marketing and this can make it difficult to stand out. Why shouldn’t charity marketing have the same depth of strategy as that of a business? A for-profit style marketing strategy could enable you to be more ambitious about goals and more focused on achieving them. If you’re able to support strategy with decent sized marketing budget then your efforts could go even further.
Tapping in to social giving
Social media is at the heart of everything we do today. It is increasingly being used for recruitment, for dating, for cementing brand loyalty and also as a sales channel. So, it has great potential when it comes to reaching out to new audiences, conveying a key message and getting people to respond to a call to action. Factoring social giving into your strategy could change the outcome of your online fundraising campaign and give it a much broader reach. Key to this will be using shareable images and video and creating genuinely interesting content.
In addition to the above, you’ll also need to have an online fundraising platform that is flexible and easy to integrate with new ideas – give.net has been designed to do just that.